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Mac Carter and Kwame Brown, a dynamic duo with a knack for blending High Life and Possibilities Live Everywhere, released “Hlple” back in 2021. These Ironton, Ohio rappers dropped a nostalgic time capsule, taking me back to the mid-2000s with its classic beats and raw, unpolished sound reminiscent of mixtapes passed around on street corners.
The album opener, “Demonstrate”, instantly transports you to simpler times, with Mac Carter’s reflective bars and a beat that feels straight out of the early 2000s. It’s a raw and honest look at their journey, filled with the hunger and determination of two artists on the rise. While the audio quality might not be top-notch, it adds to the local, grassroots charm of the project, giving it an authentic feel that’s often missing in today’s polished productions. Kwame Brown’s deep voice, though a bit buried in the mix, adds a layer of gravitas to the track, hinting at the depth and complexity of his lyrical content.
“Paid in Full” is another mid-2000s gem, a classic money-making anthem featuring an elusive rapper named Money Mike. The track is an ode to the hustle, filled with vivid imagery of the grind and the pursuit of financial success. Mac’s catchy hook and references to Iron City and “killin’ season” paint a picture of their environment, while the beat, with its infectious bounce, keeps your head nodding along.
At this point in the album, I determined that the song structures are going to be fairly basic pop structures with very straightforward, typical beats, but that’s okay. Not everything has to be sonically groundbreaking for it to be good; it just has to be fun, upbeat music.
“E.W.G.” takes a darker turn with its spacey, low-end heavy beat, creating an ominous atmosphere. Lyrics like “Wanna have a future but still haunted by your past shit” will be sure to hit local listeners hard. The track also features the lyrical prowess of Lutz, who spits rapid-fire bars about his work ethic and passion for rapping. It’s a lyrical showcase that demonstrates the depth of talent within the Ironton rap scene.
“Priceless” brings a jazzy trap vibe with introspective verses from both Mac and Kwame. They reflect on the priceless moments in life, from waking up next to loved ones to building a legacy for their children. It’s a heartfelt and vulnerable track that adds another dimension to their artistry, showcasing their ability to balance braggadocio with genuine emotion.
“Change Up” is a 90s R&B throwback with a powerful female vocal performance. Kwame takes the lead, rapping about his ambition and loyalty, while the chorus emphasizes the importance of staying true to oneself: “the last thing I’d ever do is change up on you.” The track is a refreshing change of pace, showcasing their versatility and willingness to experiment with different sounds. While Mac’s presence seems absent, the track stands on its own as a testament to their collaborative spirit.
“Big Dog” is a synth-heavy banger where Mac returns with his signature tag and braggadocious bars. He and Kwame trade verses about their successes and blessings, a testament to their unwavering hustle and the fruits of their labor. The track is an energetic and celebratory anthem that captures the feeling of triumph over adversity.
“Feel Different” continues the early 2000s nostalgia with a laid-back beat reminiscent of Do or Die. The track explores the intoxicating feeling of success and how money changes perspectives. It’s a reflective and introspective piece that delves into the psychological effects of achieving one’s goals. Mac and Kwame’s verses offer contrasting viewpoints, adding depth and complexity to the song’s message. While Mac is living a hedonistic lifestyle full of blunts and confidence, Kwame reflects on the fact that he is not smoking blunts but still feeling high on life.
“Paid for your Passion” is a laid-back, synth-driven track where Kwame opens up about writer’s block and the struggles of coming from a small town. The song is a raw and honest look at the challenges of pursuing a creative career. The chorus, “there ain’t no giving up,” is a powerful message of perseverance and resilience that resonates with anyone who has faced obstacles in their pursuit of passion. “Gotta make up your mind cause time ain’t waiting,” serves as a stark reminder that time waits for no human, and that we have to make the most of the time we’re given on Earth.
The final tracks, “1308” and “Real Ones,” close out the album with reflections on ambition and loyalty. Mac talks about the importance of seizing opportunities while you’re young, while “Real Ones” is a dedication to those who have remained true throughout the journey. These tracks serve as a reminder to stay grounded and appreciate the people who have supported you along the way.
Overall, “Hlple” is a solid effort from Mac Carter and Kwame Brown. It’s a testament to their dedication, talent, and unwavering belief in their dreams. While it might not be groundbreaking in terms of sonic innovation or lyrical depth, it’s a motivational soundtrack for anyone chasing their dreams. It’s an ode to the hustle, a testament to the unwavering spirit of two artists who are dedicated to their craft and their city. If you’re looking for an album to fuel your grind, “Hlple” is worth a listen.